← All finished work
Platform · 12–24 weeks
Trafera
A buying-intent signal layer that surfaces real-time visitor intent as warm outbound triggers.
The brief
Most outbound is cold because teams have no signal about who is actually in-market right now. The platform needed to capture intent signals and turn them into triggers a sales team can act on immediately.
What was built
- A signal layer that captures real-time visitor intent.
- Event processing that converts raw activity into scored, actionable triggers.
- An interface that routes warm signals to the right outbound motion.
What it demonstrates
Real-time event architecture — capturing, processing, and acting on signals as they happen, which is a different engineering discipline than batch reporting.