FREE INSTRUMENT NO. 06 · 90 SECONDS · NO SIGNUP
Idea Sanity Check.Five questions. One score. Most founders skip the “is this worth building” check. We've seen the cost. Here are the five things we look at on every brief before we put a maker on it.
Q1 OF 5 · Proof of demand Have you found people who say they would pay for this? Wishlist signups don’t count. We mean specific people, by name, who said yes.
Yes — 10+ people, with cash or LOI committed Yes — 10+ people gave a verbal "I’d pay" Some signal (intros, beta signups, conversations) Just my hunch
Q2 OF 5 · Clarity Can you describe the product in one sentence? A founder you just met at a coffee shop. One breath. They get it.
Yes — anyone gets it on the first try Mostly — sometimes I have to explain twice I struggle to compress it I haven’t tried
Q3 OF 5 · Positioning Do you know your top 3 competitors and how you differ? "We have no real competitors" is almost always a red flag — it usually means there’s no proven demand.
Yes — can rattle them off and explain the wedge Vaguely — I know names, haven’t done deep research "I have no real competitors" Haven’t checked
Q4 OF 5 · Definition Have you mocked the core flow as a clickable prototype? Figma click-through, Framer prototype, even a static HTML mock. Anything walkable.
Yes — clickable prototype that I’ve shown to users Static wireframes or pen sketches In my head only
Q5 OF 5 · Distribution Can you name the first 50 customers — by name or persona? If "everyone" or "anyone with X" comes to mind, the answer is no.
Yes — by name, with contact info, ready to reach out Yes — by persona, but no list yet Rough idea ("anyone with X") "Everyone" / "anyone"
Get my score → 0 / 5 answered